THE CHALLENGE: Create a splash page to showcase a new line of products from FUN.com; licensed suits that are neither serious nor comical, but simply Fun.
MY ROLE: I was the UI/UX designer on the project, working with leads in several departments to make the site a reality. I collaborated with marketing on the tone and wording, and collaborated with programming on the functionality.
PROCESS: I researched examples of flashy splash pages, and landed on an idea for a parallax scrolling concept in which the suit on the standing figure would change along with the background. I mocked up a layout using placeholder images, so our photography department could see what we had in mind and book a model to wear the suits. Then I adjusted the photos so the figure looked like he was transported into each of the different locations.